How to Improve Your Funnel
Here are some tips to improve your funnel and reduce your costs, based on your inputs:
Breakdown of Your Results
LTV (Lifetime Value): The total profit you can expect from a client over their entire relationship with you.
Recommended CAC (Customer Acquisition Cost): This is the maximum you should spend to acquire a new client for a healthy, scalable business. It's calculated as one-third of your LTV.
Profit Per Client: The profit you make from each new client after covering their acquisition cost.
Target CPL (Cost Per Lead): This is the crucial difference. While CAC is the cost per *customer*, CPL is the cost per *lead*. This number shows the maximum you can spend per lead and still hit your acquisition goal.
Important Disclaimers
This tool provides an intuitive estimate based on your inputs and industry averages. The results are not a guarantee and are highly dependent on the accuracy of your data. This tool should be used for informational purposes only and is not a substitute for professional financial advice.